Sushiro opens its first Malaysian store at Suria KLCC in Kuala Lumpur.
FOOD & LIFE COMPANIES, the operator of the conveyor belt sushi chain “Sushiro,” opened its first Sushiro restaurant in Malaysia on February 7, 2025, in Suria KLCC, a commercial complex adjacent to the Petronas Twin Towers in the heart of Kuala Lumpur. This marks the company’s fourth expansion into Southeast Asia, following Singapore, Thailand, and Indonesia.
The company believes that the Malaysian market is poised for growth in the middle class and expansion of the restaurant market. With an eye on expanding the halal market, Malaysia is positioned as a key hub in its Southeast Asian strategy. Opening a restaurant in such a prime location next to the Petronas Twin Towers is a strategic choice aimed at increasing brand awareness and attracting affluent customers and tourists.
The expansion of Japanese restaurant chains into Malaysia is expected to accelerate further. However, there are many challenges to overcome in entering the market, including local business practices, halal compliance, and real estate selection. Our organization provides one-stop support for corporate entry into Malaysia.
Source: FOOD & LIFE COMPANIES IR Information (February 2025)