MISSON
Staying in Japan is not an option.
A shrinking population, a contracting market, stagnant wages.
The data paints a clear picture of Japan’s reality — one we cannot ignore.
So I stepped out into the world.
I negotiated deals in the vibrant energy of Malaysia,
and confirmed new possibilities under the Sri Lankan morning sun.
There, I rediscovered the feeling of growth that Japan had begun to lose.
The challenge is simple: no one has yet taken that first step to seize the wave.
We take that step together with you.
From the moment of conception to the day you plant your roots overseas.
We walk alongside you, fight alongside you, and grow alongside you.
Japan to the World. The World to Japan.
We go to the world — together.
—— JAPAN Brand Export Support Organization Co., Ltd. Representative Director Masaji Kato
Trust as Foundation
Integrity in Everything
The greatest risk in overseas business is opacity. We always cite our data sources, fully disclose our fee structures, and openly share our professional network. Trust is built only through the consistent keeping of promises. That is why we hold ourselves to the highest standard of trustworthiness.
Walk Together
Always By Your Side
We are not a referral service that hands over information and walks away. From the first document of company registration, to the first meeting on the ground, to the moment your bank account is opened — we walk beside you, sharing the same view. We are partners who share both success and hardship.
Pioneer the Future
Draw New Maps
What comes after Singapore and Dubai? We seek the answer with our own feet on the ground. We identified Sri Lanka’s Port City Colombo as the next frontier early on, and have built the structures to secure first-mover advantage. We do not fear change — we draw new maps. That is what it means to pioneer.
── Our Story
Why We Do What We Do.
What is “ordinary” in Japan
is “extraordinary” to the world.
It started with a single cup of green tea in a Southeast Asian market. Green tea — something consumed as a daily habit in Japan — was received with genuine wonder overseas as a special, almost magical experience. In that moment, I was certain: Japan holds immense value that the world has yet to discover.
At the same time, I witnessed firsthand how steep the road is for Japanese SMEs and producers trying to enter overseas markets. Language barriers, unfamiliar legal systems, cultural gaps in business customs — and above all, the deep anxiety of not knowing who to trust.
“What if there were someone who deeply understood local business culture, held a first-class network of professionals, and walked alongside you from the very first step to the very last?”
We decided to become that “someone.” That is the origin of JAPAN Brand Export Support Organization.
Today, our field extends far beyond agricultural and marine product exports. We support business expansion into Malaysia and Sri Lanka, introduce investment real estate, and attract capital to Port City Colombo — the next-generation financial hub. Running through everything is a single conviction: to connect Japan and the world, delivering value in both directions.
── Vision
The Future We Are Building.
To deliver Japan’s value to the world, we expand our business in stages,
building a trusted foundation for the Japan brand across Asia.
Phase 1Foundation
Establish the model of partnership-based support from Malaysia and Sri Lanka
Build a track record through dual-engine support — business expansion and agricultural/marine exports — while constructing a local partner network. Establish our brand as “Japan’s trusted representative overseas.”
Phase 2Proof of Value
Scale up financial attraction to Port City Colombo Special Economic Zone
Through supporting the establishment of offshore investment funds and FX companies, demonstrate Sri Lanka’s potential as the “Post-Dubai” destination to the Japanese market. Combined with investment real estate introductions, provide a new dimension of asset management options.
Phase 3Expansion
Expand across Asia and contribute to Japan’s ¥5 trillion export target
Roll out the model cultivated in Malaysia and Sri Lanka to other ASEAN and South Asian nations. Contribute from the private sector to Japan’s government goal of ¥5 trillion in agricultural and marine product exports by 2030.
Phase 4Co-Creation
Become a platform where Japan and the world exchange value with one another
Build a bidirectional ecosystem that not only exports from Japan, but brings outstanding overseas technology, talent, and capital back to Japan. Fully embody our vision: “Japan to the World. The World to Japan.”
── Contact Us
Does Our Mission
Resonate With You?
Take the first step toward global expansion — with us.
We’d love to hear from you.